SheridanLife Radio

BRANDING

slr-header-1

A fresh, friendly, professional new brand identity for a school radio.

Role

Research, Design

Tools

Illustrator

Duration

December – January 2018

Team Members

SSU Design Team

slr-thumbnail-yellow
slr-thumbnail-pink
slr-thumbnail-blue
The Problem

The previous branding of the SheridanLife radio is outdated and lacks a dimension that can relate to the whole student body. The brand did not possess it's own fully developed brand separate from SheridanLife.

Sheridanlife Radio is a team of podcasters, musicians, bands, DJs and aspiring media personnel who work towards providing an on-air voice for Sheridan College students. They aim to produce diverse content consisting of live music, funny banter, sports updates, financial podcasts and mental health talks.

That being said, it is our responsibility to create a brand identity that represents the whole community, is flexible/adaptable to different styles and is designed to stand on it's own while accenting and working with the existing Sheridan Student Union brand.

Challenge

How can we develop a brand that represents the students with content ranging from fun and playful to serious and professional? How can we embody the entire student community?

Sheridanlife Radio is a team of podcasters, musicians, bands, DJs and aspiring media personnel who work towards providing an on-air voice for Sheridan College students. They aim to produce diverse content consisting of live music, funny banter, sports updates, financial podcasts and mental health talks.

That being said, it is our responsibility to create a brand identity that represents the whole community, is flexible/adaptable to different styles and is designed to stand on it's own while accenting and working with the existing Sheridan Student Union brand.

inputoutput-switch

Concept

After exploring various concepts and compositions, we landed on the idea to emphasize the action of input and output.

Input/output, or I/O, can most commonly be associated with the I/O switch, usually used to turn a machine on and off.

Input devices are anything which provides information for a computer to act upon. Output devices are anything which convey information which a computer has acted upon.

In the essence of radio, audio inputs and outputs are necessary to produce audio signals and ultimately output sound in an unconnected device — those of the listeners. The input is the stories, music, words and knowledge of the students, the output is the radio station that voices these talents.

Typography

The developed brand utilizes a heavy, high-contrast serif typeface called Grumpy, used at it's heaviest variant.

The font is then paired with the italicized and widely spaced Garamond which is part of the company's mother brand.

Together, the pairings create an identity that is bold and determined, yet a balance between work and play.

Logo Marks

The I/O is designed stylistically so that the O is peaking out from behind the slash. This emphasizes a cut/diagonal line that can potentially be used in future marketing materials. We further incorporated the use of the diagonal cutting line in the SLR watermark to create a strong realtionship.

Colour Conversations

Radio is a conversation between the station and the listener — whether it be through music, podcasts, or live sports.

Every colour combination is a conversation between the select colours. This is why in exploring a set colour combination for this brand, we decided that it cannot be limited to just one set of colours.

There are different themes and moods for every story to be told, song to be sung or competition to be won. Thus, we designed a colour code in which although the colours change, it will always be two solid colours interacting with each other.

"Our platform is meant to represent the students. 
None of this is possible without them. They should know that."

AMELIA, SHERIDANLIFE PROGRAM DIRECTOR

slr-brand-2
space_mock_glass
Reflection

The overall project was a fun, unique experience of collaborating with a team while working at different times. Despite working separately, we all took part in ideating, exploring, creating colour combinations and various marketing collateral such as designing the launch party and promotional items.

This experience allowed me to see a project through from meeting the clients to the final pitch in a real life scenarios as opposed to just for a class project. I learned not only how to design and work as a team, but how to keep the focus on the client, their goals for their company and how to pitch the final product.