My team was tasked to create an app specifically for the Tait Mckenzie Fitness Centre at York University. After a design process of research, design, usability testing and iteration, we crafted TaitGO.
TaitGO is an app concept that provides it’s users a personalized experience while providing information specific to the gym.
Katreena Dalisay, Michelle Young
Illustrator, Adobe XD, Invision, Premiere Pro, After Effects
October – December 2017
The Tait Mckenzie Fitness Centre - a spacious, multipurpose sport and recreation facility - is the home of the York University Athletics and Recreation. After conducting research we established the following problems:
A lack of organization and student awareness of the facility's services and fitness classes.
The inconvenience of having to bring additional items. ie. A bracelet, shoe tag and student ID card.
The low involvement of students in programs less related to physical activity.
The current system is not specific to personal goals.
→ An application that includes a tracking and goal-oriented database that illustrates the user’s progress through user inputs and health analytics.
→ Access to activity schedules and sign ups for activities that can be added to a personal calendar.
→ Tailored recommendations of activities and challenges to the user’s specific preferences and goals.
→ Gamification of the experience of working out, achieving goals, and involvement in the fitness community.
→ Implementation of user requests through testing and feedback.
We conducted a field study to familiarize ourselves with the space, better empathize with our users and to define our problem. We had the clear objective to determine how users interact with the gym and its’ environment using an AEIOU analysis structure.
To define the target audience, we interviewed members of the York University community. After synthesizing our findings, we developed three main personas of people who would interact with the app.
Our main persona is Newbie Nick. We were able to map his journey and create an app that is inclusive to users of all fitness levels. This is reflected in the features built, language used and overall look and feel.
We conducted a benchmark of multiple existing applications that would compete with the app including: yorkulions.ca, York U Lions app, Nike+ app and Fitbit app.
We found a number of issues that would cause the different apps to be less successful within the Tait Mckenzie environment. Some of the issues include:
We prototyped the main features of the app and did usability testings in order to see how real users would interact with the app. This validates our assumptions and helps identify problem areas to improve on for the next iteration. We used a DECIDE framework to ensure clear testing goals.
Given a longer timeframe and real back-end development, the future of the TaitGO mobile app can be developed further to solve the more advanced problems that the app faced in testing. Future implementations may include more advanced customization such as colour preferences for the different categories, a version of the app that exists without signing up and the development of secondary functions such as GPS co-ordinates of the location, more in-depth facility information, personal profiles and the pride shop.